Over the last year, it would have not missed Abhishek Bacchan as “Sirjee” solving the identification problems of the villagers by giving them unique identity of their cellular telephone numbers. It was a very creative concept. The data though isn’t available to ascertain whether it resulted in sales for Idea cellular.
Idea cellular is showing new ads taking credit for the unique ID project of the government. The Unique Identification Authority of India (UIDAI) is an agency that will provide unique identity cards to citizens to ensure that the benefits of the government's flagship schemes reach the people. It is under the chairmanship of legendary IT personality Mr. Nandan Nilekani.
With these new ads, Idea cellular is trying to relate itself to the government program which would give them credibility and a natural association with the program in the mind of all Indians. The program is a pioneering effort and if Idea can pull off this coup of association with the unique ID project, it would always remain in the annals of history as associated with this project.
No comments:
Post a Comment