A blunder on the part of BBDO India as seen in the copy of the above ad - i.e. spelling mistake of 'transcend'. A systemic failure should we say? The creative must have went to so many checks at the copy stage, art stage and the client servicing stage as well. Yet it slipped through at all levels. Whats more, it is a front page ad. God help BBDO from the wrath of Blackberry brand team.
Source: Times of India - Mumbai edition - 09 August 2012.