There's always some more friends to make
There's always a space at the table
There's always a new game to play
And it's changing everyday
So many new faces
We're dreaming while we're awake
No time to waste today.
The world is our playground
These fabulous lyrics from the Vodafone Mobile number portability TVC clearly show the difference between Vodafone and the other service providers. Idea was the first mover when it launched its series of ‘no idea, get idea’ campaign. It would surely help them get customers. It was raved amongst the marketing and advertising pundits for thinking ahead if time.
Until Vodafone came up with this TVC. Idea seemed nowhere in the min recall. The thought is so awesome. Clearly a consumer insight to maintain continuity. They are not talking about others being good or bad. Just that we are good and you can come join us. Idea was talking about tangible aspects such as network, connectivity, etc etc. Vodafone took the leap and talked about the emotional connect.
I don’t remember if Reliance or Airtel or Aircel have come up with a MNP ad. Tata Docomo has come up with a ridiculous ad. Sorry to be so harsh but its really nonsense. Does it not remind you of the Vodafone Zoozoos ad during IPL talking about making you a star of the match? This Docomo ad also talks of making you a hero in a similar creative output. The ad goes on to say that relieve your friends of their network and show the freedom Docomo users enjoy. I really do not understand what they are talking about.
Vodafone is surely going to be a winner. Hats off to the guys at Ogilvy. They just seem to raise the benchmark with each passing creative. Competition is nowhere in sight and doesn’t even seem if they ever would be.
where is the like button
ReplyDelete:) :)
ReplyDeleteAppretiate good advertisement from Vodafone.
ReplyDeleteBut For your information DoCoMo has got highest benefits of this MNP. many of the people shifted from other SPs to DoCoMo.
people in India are more sensitive towards price than the 'glamorous advertisement'.
good Ad
ReplyDeleteYes, my friend, i agree that people in India are more sensitive to price than glamour but you are drawing conclusions based on a mere couple of weeks of MNP getting implemented. Indian customers are very price sensitive but with these ads and communication, Vodafone wants to move beyond just price. In the short run, they will lose customers to price but in the long run, pull has a much larger impact than price wars. And in pull mktg, really, there are no competitors for Vodafone except may be a few here and there
ReplyDeletevodafone is above all,but they must improve their billing, see, they are leaders right from start, maxtouch,orange,hutch-essar,vodafone .it,s a clear title.
ReplyDeletethere is always room for improvement.. and m sure they wud b working towards it... Yes, they did have the first mover advantage since hutch gave them a handsome lead over competition!!
ReplyDeleteVodafone is offering a number of Business mobile plans that can help you to be a part of stronger network in cost-effective ways. Vodafone Business plans are designed especially for different businesses with keeping the varying requirements of each business, ranging from small business to a larger corporate. Pay as you go Business mobile deal offers a lot of ways to save money while fulfilling your business needs. Vodafone pay as you go plan is smoother and less hectic as compared to other Vodafone Business Mobiles plans that involve a long-term contract for business mobiles.
ReplyDeleteEvery business used to communications for promote a product, service, or deal.Thanks for writing this post, it was informative, enjoyable, and most importantly - a good length!
ReplyDeleteBusiness Landlines
Switch to videocon and join largest network in India. Step by step MNP procedure helps you to get videocon network with attractive plans for empowering your business. mnp number
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