Out-of-the-box thinking thrown out of the window

Really now. That is a limit of trying to fool the customer. It is as if the buyer is completely a stupid person who would get swayed by words, openly questioning the intelligence of the buyer. Firstly the name 'Times Square' blatantly copied from the famous Times Square in the US financial capital is a turn-off. Secondly shouting in the headline that you need a out-of-box working place to think out-of-the-box would make Edward De Bono cringe in his seat. Thirdly i do not see any futuristic thinking in the building architecture. A very sad attempt at trying to create a positioning where it clearly doesn't exist, not in terms of attributed or metaphorically even. The copy isn't mentioning anything out-of-the-box i.e. features if any.

The DLFs, Indiabulls, Lodhas, Hiranandanis, Rahejas of the world at least have created some sort of differentiation. Credit though has to be given to the thought but the context seems completely wrong for Times Square. Alas the razzmatazz associated with the original place seems missing here and it doesn't seem it will ever get associated here.